Everything in life has a life cycle. You, your dog, your car, and yes, your business. Taking this “life cycle” truth to another level and applying it to business starts with visualizing your customers as having a life cycle. Your “customer life cycle” is like a front to back, beginning to end, plan of action …
I was in Phoenix, AZ on a short business trip when my email started going crazy. I literally had dozens of messages from people all over the country asking me a variety of questions. I could barely keep up because I had just finished a three part webinar with my friend Chris Lambrinides about how …
How do you tell a group of obese people, all of whom are in denial, that they need to lose weight? Seriously, how does that conversation start? “You guys really should stop snacking before bed…Maybe hit the treadmill a few times a week.”? I can already hear the excuses flying back at me when I …
I grew up in Flint, Michigan. If anyone understands the working man’s mentality, it’s me. I was immersed in blue collar my entire life, union culture was around every corner and in almost every home. After all, Flint is the birthplace of General Motors, and just down the road is Detroit – the Motor City. …