CEO / Coach
I am the active owner of phClean, a house cleaning business in central Iowa since 2006, with 2 locations and over 70 staff. We help people shine with kindness and respect! With an average ticket size of $154, we do over 3 million in recurring revenue.
At 34 I was a stay at home mom, homeschooling my only child. I rarely balanced a cheque book, I had an unfinished degree from Iowa State University and no solid job history. My marriage to an alcoholic took a turn for the worst, and I suddenly had no income. What do you do in a situation like that? Say a prayer, and Gorilla Market yourself to the country club mailing list saying, “My husband left me, I’m cleaning houses now”!
Since then we’ve had steady growth year after year. Our core value is treating others with Kindness and Respect – our professionalism and aggressive marketing allowed us to dominate in a college town of 60,000. 6 years ago we opened our second office 35 minutes away near the DesMoines Metro.
My company role today is to lead our managers and office staff, cheer people on, and do big picture planning and goal setting. I believe in being honest and transparent with the people I work with. I push people forward with steady consistent increasing goals. I have the luxury now to travel and spend focused time with friends and family, and I love walking, but I still enjoy leading our team – I know what it’s like to have nothing and have to start life over and do it alone. Luckily, you don’t have to be alone!
What am I most passionate about?
Servant Leadership, Kindness and Respect, Travel, Walking (like long 70 mile walks in Scotland) Making your business fit around your family not the other way around.
Sara's Coaching Philosophy
Being real. I love concrete goals and numbers, I don’t love exaggerations. You have to be real with yourself and others if you are truly going to learn, grow and improve. And 80% good is good enough to go – just start, take the steps, if you wait till things are perfect you won’t start, you’ll miss the opportunity. Consistently pressing forward step by step.