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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

In Profit First, Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive. He reveals how to flip that "Frankenstein Formula" and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits.
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