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About Elena Ledoux

I am an attorney, a mom, and a serial entrepreneur. I immigrated from Uzbekistan and went on to have a successful career as a litigator in Honolulu before retiring to take a two-year European sabbatical with my family. Upon return, I launched a residential cleaning company to help a friend who could not find a job. Within a year, Superb Maids won the Best of Las Vegas award and dominated every platform in the city. After two years, they bought their own office building, generated millions in revenue, and employed 40 people. I won the SBA’s 2019 Small Business Person of the Year Nevada and the Entrepreneur of the Year award from the National Association of Women Business Owners. In my spare time, I’m building Superb Maids into a national franchise and growing my natural energy brands: Mommy GO and Matcha GO. I support the Healthy Sunrise Foundation providing life-saving care for pregnant women and babies around the world. Finally, I write on Quora, where I have been read by over 60 million people. My mission in life is to help other people to achieve their American Dream.

What is your coaching philosophy?

My coaching philosophy is 1) 99% of the magic happens OUTSIDE of the coaching calls. I don’t have the magic recipe, I just help set the direction and get you the access to the information you need. The rest is done by you. 2) Mindset is everything. My favorite saying is: “When the thunder strikes, cows run away from it and buffalos run towards it.” Choose to be a buffalo, even when you feel like a cow. 3) I am a super demanding coach, and there are severe consequences when you fail to meet your accountabilities. If you’re going to procrastinate and not keep your promises to yourself, you can do it OUTSIDE of Conquer for free. 4) Your physical, mental, and emotional state has an enormous impact on the success of your business. Therefore, you’ll need to take care of your personal needs and invest in self-care and your health. 5) If you believe that the economy is bad, millennials suck, your area is tough, your clients and employees are there to take advantage of you, I wouldn’t be the right coach for you. If your goal in Conquer is only about hitting a big revenue number, I am also not the right coach for you. 6) Coaching through Conquer collapses time. Things you’ve spent months or years of procrastinating on will get done in weeks or days. It’s hard work. You will probably have dark circles under your eyes. 7) Conquer is about conquering yourself. You will conquer your perfectionism, your procrastination, and your fear of failure. It is also about building life-long friendships with your fellow Conquerors!

What is your superpower?

My superpower is building systems by taking chaos and organizing it into simple and effective processes.

What are your areas of expertise?

What are your personal interests?

Travel (mostly Europe and Pacific Northwest), Fine arts, Fat cats, Unsuccessful gardening, Languages, Books on history and medicine, Personal branding, Public relations, Writing, Romantic comedies.
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