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Wandering Aimlessly

I don’t particularly enjoy traveling but sometimes it has its perks.  I didn't realize that on this short business trip I would meet someone absolutely fascinating. I woke up at 4am to get ready for my flight from Liberia, Costa Rica heading toward Phoenix, Arizona, with a short pit-stop in Texas. The plan…

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Value Per Touch

Every single time you talk to a customer, every single time they see a company truck driving down the road, every time they get an email from your company, every single interaction a company has with a customer through any medium is considered a touch. It’s the concept that every single interaction you have…

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